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ADDERS GO 'STREET'
"Howzat, blood!"
"Not out, dude, innit"
The ECB’s ambitious investment in grass roots cricket could see this kind of exchange become more familiar in the once gentile world of club cricket. It's all part of a scheme to open up the game to a new generation of talent.
The ECB scheme - 'Down Wi' Da Kids', as it is known - will not just see so called ‘street’ vocabulary become commonplace, but clothing too. The ECB is set to launch modern designs of the familiar flannels featuring ‘hoodies‘ and baggy whites cut off at the knee.
"We hope that by 2007 we will have attracted a new generation of cricketers to the game by being trendy," said ECB Chief Executive D**** C******. "For now we have launched a pilot scheme in the north east of England, with the Adders cricket club".
C******'s pilot scheme involves North East Midweek League side Adders completely revamping themselves for the 21st century. This will see them:
*Change their name to Addaz
*Adopt a special gang signal to be used on and off the pitch
*Wear a specially designed range of clothing with stunning gang symbols and/or burberry patterned helmets
"We’re very flattered to be selected for this scheme," says captain Robin Humphrey. "Some of our lads have sprayed 'Addaz' graffiti on buildings around Backworth, and last week another of our players was thrown out of the Metro Centre for wearing a hoody. There are people out there who will say that this is no sort of behaviour for guys in their 40s but they’re just not 'down wi' da kids, man'."
This attitude is backed up by C******. "It's all about getting the young and in this case middle aged into legitimate activities. It's good for health and the local communities."
Meanwhile Addaz are looking forward to their forthcoming match with traditional cricket side CCC. Several of their players were loitering in intimidating fashion outside the Backworth Welfare Club, and the confidence was high: "we got our pieces man. They is goin’ down man, CCC is shit, innit!" we were advised.
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